Branding & Communication Assignment Example | Topics and Well Written Essays - 3500 words

stigmatization & Communication - Assignment Example in that respect are multiple stakeholders affected by incorporated branding such as investors or employees. Impacts created by corporate branding can be determined in terms of evaluation of serve wells or point of intersections, corporate culture and identity, brand extensions, affair applications, sponsorship, etc. Brand refers to design, name or term that can differentiate one product from another. Branding concepts are widely used in advertising campaigns, business and marketing activities. This study would comprise of implications of corporate branding. These implications shall be determined in context of both consumers and companies. Corporate branding examples will be include in this study in order to analyze consequences of corporate branding strategy. This approach facilitates economies of scope and open ups speedy new product acceptance. The reason being potential buyers are more familiar with brand name. There are ne gative implications of corporate branding. It reduces scope for positioning of a particular brand. Different products encompass alone(predicate) characteristics and this in turn requires distinguished branding activities. Multiple touchpoints can be effectively incorporated by branding. Corporate branding is not confined to any specific name or mark. The touch points emphasised on by branding approach are customer service, training and employee treatment, logo, product or service quality, advertising campaign, stationary and packaging. Brand is usually considered to be an intangible asset of a company. It is most invaluable asset of any organization since it enables customers to strongly associate with any corporate brand. Brands are efficiently managed by owners so as to provide value to shareholders. This study will also comprise of differences between product and corporate brand, along with their symbolic and functional attributes. Effective corporate branding strategies not o nly initiate high sales margins but even guarantee long term customer relationship with